Methodology

Clients always want to know how I go about accomplishing the things I do, and we’ve spent lots of hours chatting away on the telephone about it.   

Of course, I can’t actually tell you everything about what I do. If I wrote everything down here, that would take the air out of all my information products! 

While I can’t go into all the fun and meaty how-to details, I can show you the process so you know what’s involved in each of the services I provide. This usually helps to answer a lot of questions new clients have – sort of an FAQ area – and gives them a better understanding of what I do to help grow your business. 

You’re welcome to click on any of these links to directly to the methodology page you’re interested in: 

• Editorial Copywriting – creating dynamite information products   
• Direct Response Copywriting – turning your audience into prospects, and prospects into customers   
• Writing for Direct Mail  
• Developing an Online Marketing Campaign   
• Planning a Lead Generation Campaign   
• Editing – improving your writing to make you more independent   
• Copy Critique – increasing revenue through better copy