How We Create Top Notch
Information Products Together  

Some clients want me to write a book for them, or co-author one, while others want articles, reports or guides.   It uses same approach with every client suits as easy as possible for both of us and we finish with an outstanding information product. 

My proven method also works when clients ask me to serve them as an editor rather than a copywriter. 

Whichever one of us is writing, creating a winning information product is a team effort. 

Once we agree to work together, you send me all the information you have for your information product.   It might be all or part of a manuscript, some notes in bits and pieces you've put together, or we might be starting from scratch and developing an outline together.   Wherever restart from, will be using Conrad@conradhallcopywriting.com to exchange information. 

You should also send me all the background material and research collected including article clippings, websites, reference books, interviews, videos, audio tapes etc. the more information you can provide about your topic and what you want to deliver to your customers, the faster we'll get to the goal of having a profitable, top-selling information product. 

Once I've read through your materials, made some notes and develop a list of questions, we'll have a long talk to flush out the topic.   We'll decide what slant you want to use, what audience you are targeting and what you want your content to be. 

It's from this conversation, most often done by telephone, that will develop a detailed outline for you to look over and approve. 

While we're creating your information product, will definitely chat by phone or e-mail occasionally asked questions and clarify points.   As you can imagine, being able to put together lots of detail and information while we’re writing an information product makes for the best possible result in the end.   (Read: lots of sales and happy customers.) 

This next part varies based on the size of the project.   For anything that's 5000 words or less, we can manage the project as a single unit.   For longer items (reports, guides, books) we'll split the project up into sections or chapters. 

Then each section or chapter gets reviewed, modified and adjusted until we're happy with it.   Then we move on to the next piece.