Direct Response Copywriting.

That’s a mouthful, isn’t it? It’s practically a tongue-twister.   

But what is direct response copywriting? How is it different from editorial copywriting or any other form of writing? 

Good questions. To which I have a good answer. 

Direct Response Copywriting is what you use when you want to do these three things: 

1. Get readers to take a specific action  
2. Track results so you know what's working and what isn't  
3. Test your copy to make it stronger so it makes more conversions  

For example, Tim Clay uses direct response marketing (letters and e-mail) to contact new business owners.   Tim is an accountant, and he uses direct mail to give away a report he wrote especially for new business owners. 

The specific action he wants readers to take is to ask for the report.   He gives them two ways to do that (by telephone or e-mail), but he's only asking them to take one action - ask for the report. 

Each month, Tim gets a report from his local Chamber of Commerce that lists all the businesses that have obtained a new license from the city.   To track the results of each month's direct response campaign, all 10 has to do is change the extension number or the e-mail address he provides. 

To test the copy he's using, we change just one thing in the letter and do a simple split test.   Whichever version draws the highest response rate is the one we keep, and next month we change something different. 

Being on the Board of Directors for the torontobrucetrailclub and working with the YMCA, world vision, the Ontario General Contractors Association and George Brown College has given me experience in long and short copy (online and off-line), writing radio and television ad scripts, brochures, space ads, newsletters, grant proposals, website copy and instruction material. 

All of it has been written using direct response copywriting. 

Whether you need 

• the action generating emotional appeal of a fundraising campaign   
• an intelligently persuasive showcase for a business oriented audience, or  
• editorials that sells while it informs  

You know I'll provide the copy needed to increase conversions and sales for your business. 

Bob Bly (America's Top Copywriter) calls my writing "cool and innovative."   When I wrote my first letter for Don Mahoney (Co-founder, American Writers and Artists Inc.) is get reaction was "you can obviously write!" 

Put the power of direct response copywriting to work for your business by contacting me any time.   There is no charge for us to discuss your project for 30 minutes.   We'll explore some ideas, clarify your marketing goals, and I'll provide you with a prompt quotation. 

Your satisfaction is guaranteed.   If the copy is not precisely what you want, I'll revise it according to your specific guidelines - at my expense.   Revisions are included in the flat fee agreed to for the assignment provided they are submitted within 30 days of your receipt of the copy and are not based on a change in the assignment.